Creating listings with variations

Modified on Wed, 11 Sep at 5:21 PM

While listing product on external channels, you can add variations to the product listing. Depending on the marketplace, this can dramatically increase the STR (sell-through-rate, chances to sell the product).




Variations Setup


Variations can be setup up on two levels

  • Account level
    • pre-define the default variations for every linked account
    • done in the account settings -> Variations tab
    • allows bulk posting of different product types in one operation
  • Individual post level
    • define variations for the specific Post/Revise operation
    • done in the Post/Revise page
    • can be saved for repeat use by Posting Templates


To create a variation to the product listing

  • Click "Add Variation"
  • Set the variation name, which will appear near the values (f.i. "Metal Name", "Ring Size", "Main Gemstone" etc.)
  • Select the field which will serve for creation of the variation



Optionally:

  • Select the field values which will participate as variation
    • uncheck the "ALL" checkbox and select the values specifically
    • example: the product is available in Yellow Gold, Rose Gold, White Gold and Platinum. If you don't want Platinum to to appear as variation in the listing, uncheck "ALL" and select Yellow Gold, Rose Gold, White Gold in available values. 



Account Setting 


To simplify the posting process, users can pre-define the default variations for each channel. This is done in the account settings -> Variations tab.



Matching Fields


  • Set Matching Fields - fields, which values will be matched while selecting products for variations. Only items with the matching field value identical to the main product will be added as the variations of the posted product.

    Example: We want to post to eBay earrings with Garnet stone. In the same model exist also products with Onyx and Amethist. The listing should appear on eBay with variation by gold purity: 14k, 18k and 24k.

    To assure that only products with Garnet are taken as variations of the main product
    • the Product Based variation will include the variation field "Gold Purity" (14k, 18k and 24k), 
    • the Matching field is "Gemstone Type". 
    • While creating the variations, Valigara will select only products with the same Gemstone Type as in the main product (Garnet) and will skip all other products which to not match this condition. 
  • It is possible to set more than 1 Matching field, f.i.:



Channel-specific variation info


Every online system has its own approach to variations, different structure, and requirements. 



SKUStructureMax
Attributes
/Count
PostEditSingle to Variations
Parent SKUVariant  AttributesVariant ImageComments
eBay Required1 listing5/50 per attributeMain productValues onlyNoYes UniqueRequired

Price
QTY
Yes
1
Linked
Custom label should NOT be equal to SKU (this value must not be listed in variations products SKU's!!!)
AmazonRequiredParent w. Children3/ UnlimitedAll productsValues only
YesRequired

Listing attributes
Yes
Multiple
Individual
* Predefined variation themes, per product Type
* If GTIN required / FBA listings - product-based variations only
EtsyOptional1 listing2/70 per listingMain product Structure and ValuesYesNoOptional

Price
QTY
Visible
Yes
1
Linked
* Standard Variations
* "Global & Domestic Pricing" option is not supported 
* Global SKU not supported
WalmartRequiredParent w. Children1000 per listingAll productsValues onlyNoYesRequired

Listing attributes
Yes
Multiple
Individual
* Predefined variation themes 
Swatch Variations
Support
* If GTIN required / WFS listings - product-based variations only
ShopifyOptional1 listing3/100 per listing (Basic)Main productStructure and ValuesYesNoOptional

Price
QTY
Cost price
GTIN (barcode)
Yes
1
Linked
Extendable via Plans
Woo
Commerce
Optional1 listing50 (default)Main productValues onlyYesYes UniqueOptional

Price
QTY
Description
Additional fields
Yes
1 *
Linked
Plugins to upload multiple variation images

Predefined variation themes
Big
Commerce
Optional1 listing600 per listingMain productStructure and Values
Yes
Unique
Optional
Optional

Price
QTY
GTIN
Additional Fields
Yes
1
Individual
Swatch Variations
VSiteRequired1 listingUnlimited/ UnlimitedMain productStructure and ValuesYesNoOptional

Listing attributes
Yes
Multiple
Individual

 

Structure

  • Edit
    • Structure and Values - after the listing is created, the user can change the variation attributes and their values
    • Values only - after the listing is created, the user can change only the values. Variation structure can't be altered.
  • 1 listing
    • single listing on the channel
    • single listing ID for all variations
    • listing specs are identical for all variations (title, description, tags, etc.)
  • Parent w. Children
    • parent listing with individual listings for every variant on the channels
    • every child listing has its own ID
    • every child listing bears all features/attributes of the parent listing
    • every child listing can be edited individually


Variation Images

  • Individual - image(s) are uploaded for each variation individually
  • Linked - variation image is selected from the main product image gallery




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