Creating listings with variations

While listing product on external channels, you can add variations to the product listing. Depending on the marketplace, this can dramatically increase the STR (sell-through-rate, chances to sell the product).

• Variations Setup
• Matching Fields
• Channel-specific variation info

Variations Setup

Variations can be setup up on two levels

• Account level
  • pre-define the default variations for every linked account
  • done in the account settings -> Variations tab
  • allows bulk posting of different product types in one operation
• Individual post level
  • define variations for the specific Post/Revise operation
  • done in the Post/Revise page
  • can be saved for repeat use by Posting Templates

To create a variation to the product listing

• Click "Add Variation"
• Set the variation name, which will appear near the values (f.i. "Metal Name", "Ring Size", "Main Gemstone" etc.)
• Select the field which will serve for creation of the variation

Optionally:

• Select the field values which will participate as variation
  • uncheck the "ALL" checkbox and select the values specifically
  • example: the product is available in Yellow Gold, Rose Gold, White Gold and Platinum. If you don't want Platinum to to appear as variation in the listing, uncheck "ALL" and select Yellow Gold, Rose Gold, White Gold in available values. 

Account Setting 

To simplify the posting process, users can pre-define the default variations for each channel. This is done in the account settings -> Variations tab.

Matching Fields

• Set Matching Fields - fields, which values will be matched while selecting products for variations. Only items with the matching field value identical to the main product will be added as the variations of the posted product.
  
  Example: We want to post to eBay earrings with Garnet stone. In the same model exist also products with Onyx and Amethist. The listing should appear on eBay with variation by gold purity: 14k, 18k and 24k.
  
  To assure that only products with Garnet are taken as variations of the main product
  • the Product Based variation will include the variation field "Gold Purity" (14k, 18k and 24k), 
  • the Matching field is "Gemstone Type". 
  • While creating the variations, Valigara will select only products with the same Gemstone Type as in the main product (Garnet) and will skip all other products which to not match this condition. 
• It is possible to set more than 1 Matching field, f.i.:

Channel-specific variation info

Every online system has its own approach to variations, different structure, and requirements. 

Structure

• Edit
  • Structure and Values - after the listing is created, the user can change the variation attributes and their values
  • Values only - after the listing is created, the user can change only the values. Variation structure can't be altered.
• 1 listing
  • single listing on the channel
  • single listing ID for all variations
  • listing specs are identical for all variations (title, description, tags, etc.)
• Parent w. Children
  • parent listing with individual listings for every variant on the channels
  • every child listing has its own ID
  • every child listing bears all features/attributes of the parent listing
  • every child listing can be edited individually

Variation Images

• Individual - image(s) are uploaded for each variation individually
• Linked - variation image is selected from the main product image gallery

To learn about the 2 types of variations in Valigara, read the Variations Basics