Types of emails for email marketing

Modified on Sun, 15 Aug, 2021 at 4:14 PM

Email templates automate mailing communication with buyers

There are 2 types of email templates:

  • Triggered (automatic) emailsare sent to the client on the specific action, f.i. new order received, order shipped etc. These templates create high-level customer service. 
    • create email templates for each action (trigger) in the order
    • fully customized, including Subject, From fields, HTML content, Set active / inactive
    • can differ for each selling account (f.i. eBay store and your www store shop)

  • Marketing (campaign) emailsare activated manually. These are good for communication with your existing clients: email marketing, updates on new products and offers etc (more info)
    • Create as many templates as needed by pressing "Add new" and Save templates for later use.

  • Fully customize-able  HTML format, including the integrated hashtags (such as #Client_name#) allows you to create more personalized and appealing email.
  • Send templates by making the selection of the relevant clients in the Clients List page -> "Compose email to selected" 

  • Use Advanced filter to create better targeting. Filtering buyers can be done according to their purchase history, f.i.
    • clients who made more than 3 orders in the eBay store in the last 1/2 year
    • clients who purchased 14k white gold necklaces in price range between $500 and $800
    • clients who purchased non-treated brownish yellow diamonds between 1.1 and 1.5 carat

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