HowTo: Sales Season Setup

Preparing for the sales season requires a strategic approach that combines visual appeal, special content, and time-limited marketing. Using Valigara tools and proven seasonal sales strategies, you can quickly and effectively create a campaign that not only attracts attention but also maximizes sales. This guide will walk you through the essential steps to prepare your store for the season routine and ensure a smooth transition between key events.

Key Seasonal Sales Principles

• Vizualize the season
• Test and customize
• Create opportunities
• Time-limited offer

How does Valigara help making the best of the sales season?

Preparation and Execution

1. Analyze your product line and orders history to identify the sales opportunities
2. Prepare content, visuals, and marketing for the upcoming event
3. Schedule bulk product revision for the upcoming event, and back to normal
4. Identify and target the right clients
5. Execute season-specific sales and marketing campaigns
6. Save the setup and Quickly repeat for the next event

Essential Tools

Analyze 

• Performance reports
  • Use Insights to find opportunities to improve
  • Analyze Income, Orders, Profits, and other reports 
  • Use Inventory and Components reports to make sure you're ready for the season
• Quick Control
  • Use tags to mark the holiday product line
  • Update the inventory levels with the Inventory page
  • Create Purchase orders to vendors with Predictive Purchasing 

Content

• Title generators
  • Add suffixes to titles (Christmas Gift, Love Gift)
  • Replace Bullets, key features etc., introducing seasonal keywords (Snowflake Earrings)
  • Use holiday tags (Black Friday Sale)
• Descriptions
  • Simple HTML adjustments (images/emoji’s)
  • Copy-paste existing description
• Prices
  • Use Price Calculation to quickly to adjust prices in bulk 
  • Use Formulas for precise calculations
  • Enable Psychological pricing to increase the conversion
• AI Prompts 
  • Generate season-specific product descriptions and titles
• Procedures
  • Combine generators into one process
  • Use conditions to generate various content
• Special product offers
  • Product sets
  • Product stocks
• Bulk data rotation
  • Revise products in bulk
  • Schedule updates rotation for the best timing

Visuals

• Box Images
  • Inspire - Add hearts/pink/love symbols background
  • Show Relevance - Add seasonal offer images in bulk
• Image watermarks
  • Sale “%” watermarks
  • Special symbols
  • Holiday logo variation
• Data Overlay
  • Add seasonality to images
  • Include product data for better conversion
• VSite Website 
  • Add seasonal Slider/Banner
  • Add seasonal Category image
• VCatalogs
  • Create Seasonal Jewelry Catalogs (Winter 2024, 2024 Bestsellers )
  • Update VCatalogs Header and Popup content

Marketing

• Store-level adjustments
  • vSite website
    • Create seasoned Categories & Collections
    • Create seasonal content pages for SEO and offers promotion
    • Add tags in Filters to identify holiday-relevant items
  • Marketplaces
    • Manage sections/categories (4th July jewelry)
    • Generate seasonal content (Valentines Day earrings)
• Upsell
  • Use the CRM search to segment the client base
  • View clients' order history to identify the upsell opportunities
• Email templates
  • Send Promotional email campaigns
  • Add seasonal offers in After-sale emails
• Package inlays
  • Create seasonal Printing template (f.i. Christmas appraisal)
  • Add cross-promotions, using Complementary products
• B2B & Retail tools
  • Individual vCatalogs for regular customers
  • General vCatalogs for common partnership inquiries
  • Printed and PDF catalogs for classic B2B sales
    

Implementing the Sales Season Setup adds in average 20% to sales during the season While runnning the Setup, keep the basic data in your account, to quickly revert to it when the season is over Run the major part of the setup during the low season, to save the load from the peak times.