HowTo: Sales Season Setup

Preparing for the sales season requires a strategic approach that combines visual appeal, special content, time-limited marketing, and fast execution. Using Valigara tools and proven seasonal sales strategies, you can quickly create campaigns that attract attention, improve conversion, and help maximize sales.

This guide walks you through the essential steps to prepare your store for the season and make a smooth transition between key events.

Key Seasonal Sales Principles

• Visualize the season
• Test and customize
• Create opportunities
• Create time-limited offers

How does Valigara help you make the best of the sales season?

Preparation and Execution

1. Analyze your product line and order history to identify sales opportunities
2. Prepare content, visuals, and marketing for the upcoming event
3. Use AI tools to generate content, improve images, and speed up seasonal preparation
4. Schedule bulk product revision for the upcoming event and schedule the return to regular content
5. Identify and target the right clients
6. Execute season-specific sales and marketing campaigns
7. Save the setup and quickly repeat it for the next event

Essential Tools

Analyze

• Performance reports
  • Use Insights to find opportunities to improve
  • Analyze Income, Orders, Profits, and other reports
  • Use Inventory and Components reports to make sure you're ready for the season
  • Use AI recommendations and product performance data to identify products that need better content, images, prices, or inventory preparation
• Quick Control
  • Use tags to mark the holiday product line
  • Update the inventory levels with the Inventory page
  • Create Purchase orders to vendors with Predictive Purchasing
  • Check slow sellers, best sellers, low-stock products, and products with missing content before the sales season starts

Content

• Title generators
  • Add suffixes to titles, for example Christmas Gift or Love Gift
  • Replace bullets, key features, and other text fields with seasonal keywords, for example Snowflake Earrings
  • Use holiday tags, for example Black Friday Sale
• Descriptions
  • Add simple HTML adjustments, images, or seasonal messages
  • Copy and reuse existing seasonal descriptions
  • Add holiday-specific benefits, gift ideas, delivery notes, and promotion details
• AI Prompts
  • Generate season-specific product descriptions, titles, bullets, tags, and promotional text
  • Generate content in the right tone of voice for specific campaigns, such as Valentine's Day, Mother's Day, Black Friday, Cyber Monday, Christmas, or New Year
  • Fill missing product information and improve product content before running bulk updates
  • Use AI Prompts in bulk to quickly prepare large groups of products for the season
• Prices
  • Use Price Calculation to adjust prices in bulk
  • Use Formulas for precise calculations
  • Enable Psychological pricing to improve conversion
  • Prepare sale prices, discounted prices, and campaign-specific pricing before the event starts
• Procedures
  • Combine generators, AI Prompts, Formulas, and other actions into one process
  • Use conditions to generate different content for different product groups
  • Create one procedure for seasonal setup and another procedure to return products to regular content after the campaign ends
• Special product offers
  • Product sets
  • Product stocks
  • Gift sets, bundles, best-seller groups, and limited-time seasonal offers
• Bulk data rotation
  • Revise products in bulk
  • Schedule updates rotation for the best timing
  • Schedule content changes before the event and schedule the return to regular content after the season

Visuals

• AI Images Enhancement
  • Improve image backgrounds for cleaner marketplace and website presentation
  • Generate lifestyle-scene images for seasonal campaigns, banners, catalogs, and email marketing
  • Generate on-model pictures to help buyers better understand the product look and scale
• Box Images
  • Inspire - add hearts, pink backgrounds, love symbols, snowflakes, gift visuals, or other seasonal elements
  • Show relevance - add seasonal offer images in bulk
  • Prepare different Box Images for different events and sales channels
• Image watermarks
  • Sale "%" watermarks
  • Special symbols
  • Holiday logo variation
• Data Overlay
  • Add seasonality to images
  • Include product data for better conversion
  • Highlight sale prices, gift-ready items, product details, or campaign messages on generated images
• vSite Website
  • Add seasonal Slider/Banner
  • Add seasonal Category image
  • Update homepage, category visuals, landing pages, and collection banners for the current event
• vCatalogs
  • Create Seasonal Jewelry Catalogs, for example Winter 2025 or 2024 Bestsellers
  • Update vCatalogs Header and Popup content
  • Create dedicated catalogs for holiday collections, VIP clients, wholesale buyers, or campaign product groups

Marketing

• Store-level adjustments
  • vSite website
    • Create seasonal Categories and Collections
    • Create seasonal content pages for SEO and offer promotion
    • Add tags in Filters to identify holiday-relevant items
    • Create landing pages for specific campaigns, gift guides, sale collections, and seasonal best sellers
  • Marketplaces
    • Manage sections/categories, for example 4th July jewelry
    • Generate seasonal content, for example Valentine's Day earrings
    • Update titles, descriptions, images, prices, and tags in bulk before the campaign starts

• Upsell
  • Use the CRM search to segment the client base
  • View clients' order history to identify upsell opportunities
  • Create client groups for previous buyers, VIP customers, wholesale customers, inactive clients, or customers who bought similar products

• Email templates and Automatic Emails
  • Send promotional email campaigns
  • Add seasonal offers in after-sale emails
  • Use Automatic Emails to send seasonal offers, follow-ups, new collection updates, or monthly new products added to the catalog
  • Use AI Prompts to prepare email text, product blocks, subject ideas, and promotional wording faster

• Package inlays
  • Create seasonal Printing template, for example Christmas appraisal
  • Add cross-promotions using Complementary products
  • Add discount codes, QR links, gift messages, warranty notes, or future-purchase incentives

• B2B & Retail tools
  • Individual vCatalogs for regular customers
  • General vCatalogs for common partnership inquiries
  • Printed and PDF catalogs for classic B2B sales
  • Use AI-generated content and AI-enhanced visuals to prepare seasonal B2B presentations faster

Implementing the Sales Season Setup adds, on average, 20% to sales during the season While running the setup, keep the basic data in your account to quickly revert to it when the season is over Run the major part of the setup during the low season to reduce the load during peak times Test AI-generated content and images on a small product group before applying them in bulk Use scheduled updates to prepare the campaign in advance and return to regular product content after the event